Naho grew up being doted on by his loving parents, who constantly reminded him just how cute he is. It wasn't just his parents, though ? his trusty childhood friend Kana, who's two years older and lives in his apartment building, would also shower him with praise. Not to mention Kana is handsome, nice, and popular among the masses, so if someone like him thinks he's cute, then he must really be cute, right? At least, that's what Naho genuinely believed, until he enters the same high school as Kana. First, Kana turns down his invite ? which he's never done before ? and then, he starts getting strange looks from the people around him. Slowly, the world that Naho once believed in starts to fall apart...