In a not-so-distant future, the rich and powerful South Korean elite have chosen to leave the common people behind and live among themselves, waited on hand and foot by their 'Associates' and 'Smiles'. Through 'The Project', they hope to reverse negative public opinion against them and their business endeavors, but when employee Goo-Bum Ki and his coworkers learn this project could endanger beloved celebrity Lawrence Min, they fight back against their masters to try and save her.